Leading professional services organisation LRQA has appointed Ashley Jackaman to the role Head of Pricing.
Joining from the thomson local group, Ashley has significant experience of pricing management and pricing development within energy, marine and digital media.
In this new role, Ashley is responsible for the development and execution of pricing strategies across all of LRQA’s locations globally. He will develop the strategic evaluation, analysis and recommendations of LRQA’s competitive pricing strategies in support of Marketing and Sales, whilst coordinating the domestic and global pricing process.
Based in London, Ashley will report to Simon Batters, LRQA Global Head of Strategic Marketing. “With over 50,000 clients worldwide, it is important that we have a consistent strategy with pricing and terms that are in-line with our services value and client relationship objectives,” said Simon. “Working in close partnership with the LRQA Strategic Marketing Managers, Ashley will be instrumental in ensuring that our services are competitively priced to recognise the added value that LRQA delivers to clients worldwide.”
Ashley’s appointment is one of the latest to LRQA’s new operating model, which sees LRQA functioning as a global business, as opposed to a regional one. “Our new structure allows us to focus on what is important: creating value for our clients – many of whom are served by other members of the Lloyd’s Register group (LR) – which in turn generates revenue for our organisation, thereby helping us contribute more to the Lloyd’s Register Foundation, a charity set up in 2012 and funded partly by the profits from the LR Group,” summarised Batters.